It is now time for me to start to learn about advertising my business. A good way to do that is to start with Microsoft Advertising. This give you a rather inexpensive way to learn the basics in advertising on the Bing platform. Bing is a little more forgiving than the Google and Facebook platforms.
I have got the information that it´s quite easy to make newbie mistakes that will put you in a not so good situation with both Google and Facebook. This isn´t anything that you want to happen. So it is better to learn the basics in the more forgiving environment that Bing provides.
There is also another factor to take into considderation. The demographic factor. Bing tends to be used more of the mid to a bit older of age population.
Next, I will be studying how to create ads, pinpoint targeted customers and how to analyze the conversion tracking data.